101-5 The Beat is an FCC licensed low power FM radio station (LPFM) with a signal strong enough to cover all of Greenville and most of Greenville County, SC. WBWT-LP (as the government calls us) is a true locally operated, countywide FM radio station that can be heard at 101.5 FM. The content rules for our operation is much like the permitted language used on NPR or PBS. As such, it has a federally mandated restriction on the amount of commercials advertising we can accept and the content of such ads. Branding, however, with business name, address, website, phone number and a short summary of products or services offered is permitted. WBWT-FM broadcasts a 24/7 radio music format of Rhythmic Hot Adult Contemporary music geared to reach an equally split male & female audience between the ages of 18-54. When we say “nobody plays more music,” we mean it. Our federal restrictions won’t let us become a commercial ridden broadcast; by law.
101-5 The Beat is operated by Quality Radio Partners and has an FCC license to prove it. Click here to see our FCC record. (PDF)